Black-owned unbiased model Telfar noticed a spike in demand following Beyoncé identify dropping the model in her new tune “Summer time Renaissance,” off the album Renaissance.
“So elegant and raunchy, this sizzling couture I’m flaunting. This Telfar bag imported, Birkins, them sh*ts in storage. I’m in my bag,” Bey sings.
In response to stories, Telfar soared with an 85% spike in views on the posh resale web site The RealReal. As well as, searches, web page views, and “add to bag” clicks spiked 47% on fashionable resale platform Fashionphile.
Designed by Telfar Clemens, the posh but inexpensive purses are finest recognized for promoting out inside minutes of being listed on the market on drop day. The model presents a number of colours and several other measurement choices that retail between $150 and $300.
Again in July 2021, the 28x GRAMMY Award winner was noticed supporting the Black-owned enterprise donning a white (medium measurement) Telfar Buying Bag, which helped launch it extra within the highlight from it’s recognition gained in 2020. Now after the most recent point out from Queen Bey there’s little question in her potential to affect and outline the tradition. It’s the Beyoncé impact.